MPG.eBooks - Search Results - "products"

1

Brand royalty : how the world's top 100 brands thrive & survive

by Haig, Matt

Kogan Page

Subjects: “...Brand name products...”

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2

Creating powerful brands in consumer, service and industrial markets

by De Chernatony, Leslie

Elsevier/Butterworth-Heinemann

Subjects: “...Brand name products...”

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3

From idea to profit : how to market innovative products and services

by Jolly, Adam

Kogan Page

Subjects: “...New products...”

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4

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan
Published 2005

Harvard Business School Press

Subjects: “...New products....”

5

The essential brand book : over 100 techniques to increase brand value

by Ellwood, Iain

Kogan Page

Subjects: “...Brand name products....”

6

The brand marketing book : creating, managing, and extending the value of your brand

by Marconi, Joe
Published 2000

NTC Business Books

Subjects: “...Brand name products...”

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7

The philosophy of branding : great philosophers think brands

by Braun, Thom

Sterling, VA Kogan Page

Subjects: “...Product management...”

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8

Beyond branding : how the new values of transparency and integrity are changing the world of brands

by Ind, Nicholas

Kogan Page

Subjects: “...Brand name products....”

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9

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

by Lindström, Martin

Kogan Page

Subjects: “...Brand name products....”

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10

Handbook for process plant project engineers

by Watermeyer, Peter

Professional Engineering Pub

Subjects: “...Production engineering....”

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11

Productivity in the U.S. services sector : new sources of economic growth

by Triplett, Jack E.
Published 2004

Brookings Institution Press

Subjects: “...Industrial productivity...”

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12

The loyalty effect : the hidden force behind growth, profits, and lasting value

by Reichheld, Frederick F.
Published 1996

Harvard Business School Press

Subjects: “...Labor productivity....”