Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: eBook
Language:English
Published: Boston, Mass Harvard Business School Press 2005
Subjects:
Online Access:
Collection: Netlibrary - Collection details see MPG.ReNa
Description
Item Description:Includes bibliographical references (p. [223]-229) and index
Physical Description:xv, 240 p. ill 25 cm
ISBN:1-417-58905-1