Beyond branding how the new values of transparency and integrity are changing the world of brands
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| Format: | eBook |
| Language: | English |
| Published: |
London
Kogan Page
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| Collection: | Netlibrary - Collection details see MPG.ReNa |
| Item Description: | Originally published: 2003. - Includes bibliographical references |
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| Physical Description: | xviii, 236 p. ill 24 cm |
| ISBN: | 1-423-71609-4 |