The essential brand book over 100 techniques to increase brand value

Bibliographic Details
Main Author: Ellwood, Iain
Format: eBook
Language:English
Published: London Kogan Page
Edition:2nd ed
Subjects:
Online Access:
Collection: Netlibrary - Collection details see MPG.ReNa
Description
Item Description:Previous ed.: 2000. - Includes bibliographical references and index
Physical Description:xi, 321 p. ill 24 cm
ISBN:0-585-44295-9