Creating powerful brands in consumer, service and industrial markets
Main Author: | |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Oxford ; Boston [Mass.]
Elsevier/Butterworth-Heinemann
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Edition: | 3rd ed |
Subjects: | |
Online Access: | |
Collection: | Netlibrary - Collection details see MPG.ReNa |
Item Description: | Includes bibliographical references and index |
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Physical Description: | xvii, 467 p. ill 24 cm |
ISBN: | 1-417-50784-5 |