Creating powerful brands in consumer, service and industrial markets
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston [Mass.]
Elsevier/Butterworth-Heinemann
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| Edition: | 3rd ed |
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| Online Access: | |
| Collection: | Netlibrary - Collection details see MPG.ReNa |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvii, 467 p. ill 24 cm |
| ISBN: | 1-417-50784-5 |