The brand marketing book creating, managing, and extending the value of your brand
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| Format: | eBook |
| Language: | English |
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Lincolnwood, IL
NTC Business Books
2000
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| Collection: | Netlibrary - Collection details see MPG.ReNa |
| Item Description: | At head of title: American Marketing Association. - Includes bibliographical references (p. 237-240) and index |
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| Physical Description: | xv, 247 p. ill 24 cm |
| ISBN: | 0-585-20798-4 |