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dewey-ones:"381 - Commerce"
dewey-ones:"658 - General management"
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61
Social customer experience : engage and retain customers through social media
by
Evans, Dave
Published 2014
Sybex/John Wiley & Sons
Table of Contents:
“
... Technology and Business Decisions; Chapter 6: Social
Analytics
, Metrics, and Measurement; Chapter 7: Five Key...
”
Call Number:
HF5415.1265
Read Now
62
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
by
DeHerder, Richard Guy
Published 2011
FT Press
Table of Contents:
“
...Reap retail ecosystem
analytics
program -- Measuring marketing at retail in supermarkets...
”
Call Number:
HF5415
Read Now
63
Google business solutions all-in-one for dummies
by
Smith, Bud E.
Published 2009
Wiley Pub.
Table of Contents:
“
... site with Google sites -- Google tools for your site -- Google ads and
analytics
-- Securing business...
”
Call Number:
HF5415.1265
Read Now
64
Pricing and profitability management : a practical guide for business leaders
by
Meehan, Julie M.
Published 2011
John Wiley & Sons (Asia)
Table of Contents:
“
... Diagnostic -- Developing an Effective Pricing Strategy -- Price Execution -- Advanced
Analytics
and Price...
”
Call Number:
HF5416.5
Read Now
65
Science of marketing : when to tweet, what to post, how to blog, and other proven strategies
by
Zarrella, Dan
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
... of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV:
Analytics
...
”
Call Number:
HF5415.1265
Read Now
66
Introduction to social media marketing : a guide for absolute beginners
by
Kelsey, Todd
Published 2017
Apress
Table of Contents:
“
... ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and
analytics
...
”
Call Number:
HF5415.1265
Read Now
67
Mobile marketing for dummies
by
Becker, Michael
Published 2010
Wiley
Table of Contents:
“
... media, publishing, and advertising -- Mobile commerce and
analytics
-- The part of tens...
”
Call Number:
HF5415.1265
Read Now
68
Teach yourself visually search engine optimization
by
Elmansy, Rafiq
,
Majure, Janet
Published 2013
John Wiley & Sons
Table of Contents:
“
...
Analytics
-- chapter 9. Using search engine webmaster tools -- chapter 10. Working with social media and SEO...
”
Call Number:
TK5105.884
Read Now
69
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
by
Hwang, Yoon Hyup
Published 2019
Packt Publishing
Table of Contents:
“
... Visibility and Marketing; Chapter 5: Product
Analytics
; The importance of product
analytics
; Product...
”
Call Number:
HF5415.125
Read Now
70
Accelerating Nonprofit Impact with Salesforce : Implement Nonprofit Cloud for Efficient and Cost-Effective Operations to Drive Your Nonprofit Mission
by
Dees, Melissa Hill
Published 2022
Packt Publishing, Limited
Table of Contents:
“
... To Customize or Not to Customize? Testing and Deployment Strategies Implementing
Analytics
Tools for Impact...
”
Call Number:
HF5415.5
Read Now
71
Search engine optimization : your visual blueprint to effective Internet marketing
by
Jones, Kristopher B.
Published 2008
Wiley
Table of Contents:
“
...
analytics
-- 10. Social media optimization -- 11. Creating pay-per-click campaigns -- 12. Optimizing PPC...
”
Call Number:
HF5415.1265
Read Now
72
Oracle business intelligence applications : deliver value through rapid implementations
by
Miller, S.
Published 2013
McGraw-Hill Education
Table of Contents:
“
... (Kimball vs. Inmon) -- Top-Down vs. Bottom-Up Approach -- Operational Reporting vs.
Analytical
Applications...
”
Call Number:
HF5548.4.O65
Read Now
73
Marketing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing
by
Schulkind, Andrew
Published 2022
Apress
Table of Contents:
“
... -- Measuring success - Metrics and
analytics
-- Systems for ongoing success -- Content marketing resources...
”
Call Number:
HF5415.1263
Read Now
74
The Facebook marketing book
by
Zarrella, Dan
Published 2011
O'Reilly
Table of Contents:
“
... -- Advertising on Facebook --
Analytics
and ROI....
”
Call Number:
HF5415.1265
Read Now
75
Derivatives : markets, valuation, and risk management
by
Whaley, Robert E.
Published 2006
Wiley
Table of Contents:
“
... Valuation. No-Arbitrage Price Relations: Options -- Valuing Standard Options
Analytically
-- Valuing...
”
Call Number:
HG6024.A3
Read Now
76
Tuning site search : help customers discover your products and information
Published 2021
Pearson
“
... progress to a sale, and increase your revenue. If you think of yourself as more creative than
analytical
...
”
Call Number:
HF5415.1265
Read Now
77
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level
by
Baggott, Chris
Published 2007
John Wiley & Sons
Table of Contents:
“
... in viral and word-of-mouth marketing --
Analytics
that matter -- Testing against your goals -- Using...
”
Call Number:
HF5415.1265
Read Now
78
Managing the new customer relationship : strategies to engage the social customer and build lasting value
by
Gordon, Ian
Published 2013
J. Wiley & Sons Canada
Table of Contents:
“
... -- B2B relationships -- Relationships with mobile customers -- Mass customization -- Customer
Analytics
...
”
Call Number:
HF5415.55
Read Now
79
Digital Marketing with Drupal : The Ultimate Guide to Build and Deploy a Complete Digital Marketing Platform on Top of Drupal
by
Fernandes, Jose
Published 2022
Packt Publishing, Limited
Table of Contents:
“
... Customers Measuring Success Through Web
Analytics
Marketing Your Drupal Commerce Store Tools to Help You...
”
Call Number:
TK5105.8885.D78
Read Now
80
Facebook marketing : an hour a day
by
Treadaway, Chris
,
Smith, Mari
Published 2012
John Wiley & Sons
Table of Contents:
“
... -- Customized experiences via Facebook applications -- The
analytics
of Facebook -- Organizational...
”
Call Number:
HF5415.1265
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