Email marketing by the numbers how to use the world's greatest marketing tool to take any organization to the next level

"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket

Bibliographic Details
Main Author: Baggott, Chris
Format: eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2007
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket
Physical Description:ix, 294 pages illustrations
ISBN:9780470148280
0470148284
9781280901195
1280901195