Science of marketing when to tweet, what to post, how to blog, and other proven strategies
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how,...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 9781118225288 9781299475960 1118233069 9781118233061 1118263499 9781118263495 1299475965 1118225287 |