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Shopper intimacy a practical guide to leveraging marketing intelligence to drive retail success

<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...

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Bibliographic Details
Main Author: DeHerder, Richard Guy
Other Authors: Blatt, Dick
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FT Press 2011
Subjects:
Consumers / Fast
Business & Economics / Hilcc
Marketing
Marketing / Fast
Consumers / Http://id.loc.gov/authorities/subjects/sh85031491
Marketing / Aat
Consommateurs
Consumers / Aat
Marketing & Sales / Hilcc
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Commerce / Hilcc
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats
Physical Description:242 pages illustrations
ISBN:0132485362
9786612767982
9781282767980
1282767984
9780132485364

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