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Mobile marketing for dummies

"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert...

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Bibliographic Details
Main Author: Becker, Michael
Other Authors: Arnold, John
Format: eBook
Language:English
Published: Hoboken, NJ Wiley 2010
Series:--For dummies
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Mobile Commerce / Fast
Internet Marketing / Fast
Business & Economics / E-commerce / Internet Marketing / Bisacsh
Mobile Commerce / Http://id.loc.gov/authorities/subjects/sh2002005081
Business & Economics / Marketing / Telemarketing / Bisacsh
Business & Economics / Mail Order / Bisacsh
Informatique Mobile
Business & Economics / Marketing / Multilevel / Bisacsh
Marketing Sur Internet
Commerce Mobile
Mobile Computing / Http://id.loc.gov/authorities/subjects/sh95004596
Business & Economics / Marketing / Direct / Bisacsh
Mobile Computing / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
Physical Description:xviii, 362 pages illustrations
ISBN:9780470929490
9780470929513
0470929499

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