60-minute brand strategist the essential brand book for marketing professionals

Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articu...

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Bibliographic Details
Main Author: Mootee, Idris
Format: eBook
Published: Hoboken, New Jersey Wiley 2013
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction
  • All about brands
  • Branding in a postmodern culture
  • Strategic perspective of branding
  • Managing brand value
  • About the author