60-minute brand strategist the essential brand book for marketing professionals
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articu...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2013
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- All about brands
- Branding in a postmodern culture
- Strategic perspective of branding
- Managing brand value
- About the author