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210123 ||| eng |
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|a 9781118659861
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|a 9781118659823
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|a 1118659961
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|a 1118659864
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|a 9781118659960
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|a HF5415.1255
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|a Mootee, Idris
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|a 60-minute brand strategist
|b the essential brand book for marketing professionals
|c Idris Mootee
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|a Sixty-minute brand strategist
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| 260 |
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|a Hoboken, New Jersey
|b Wiley
|c 2013
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| 300 |
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|a 1 online resource
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|a Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Branding (Marketing) / fast
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Includes index
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| 776 |
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|z 1118625161
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| 776 |
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|z 9781118625163
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781118659960/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.8/27
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|a 381
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|a 330
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|a 658.8
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|a Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of
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