60-minute brand strategist the essential brand book for marketing professionals
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articu...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2013
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 9781118659861 9781118659823 1118659961 1118659864 9781118659960 1118659821 |