Effective branding begins with a name ... and other keys to creating brands people love

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with...

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Bibliographic Details
Main Author: Till, Brian
Other Authors: Heckler, Donna
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page
Physical Description:[9] pages
ISBN:9780132143233