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Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...

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Bibliographic Details
Main Author: Till, Brian
Other Authors: Heckler, Donna
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Stratégie De Marque
Branding / Aat
Branding (marketing) / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page
Physical Description:[7] pages
ISBN:9780132142960

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