Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becom...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2012
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, a |
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| Item Description: | Includes index |
| Physical Description: | xiv, 210 pages |
| ISBN: | 1118160355 9786613332431 9781118160336 1118160347 1283332434 9781283332439 1118160339 9781118160350 9781118160343 |