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dewey-ones:"658 - General management"
dewey-ones:"659 - Advertising & public relations"
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1
Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
Published 2023
Springer International Publishing
Table of Contents:
“
... and Operation as
well
as Target Model implementation -- Chapter 5. A practical guide to setting and achieving...
”
Read Now
2
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents:
“
... -- 17. Blogging to reach your buyers -- 18. Podcasting and video made,
well
, as easy as possible -- 19...
”
Call Number:
HF5415.1265
Read Now
3
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
“
... whistleblowers revealing crises at
Wells
Fargo and Uber. The boards responsibility in this time shifts from...
”
Call Number:
HD2741
Read Now
4
Success metrics : a multidimensional framework for measuring organizational success
by
Klubeck, Martin
Published 2017
Springer Science and Business Media
Table of Contents:
“
... Organization's Mission?; The
Wellness
Center as an Example; Usage; Expenses; Savings; Special Programs...
”
Call Number:
HF5386
Read Now
5
Fame & fortune : how successful companies build winning reputations
by
Fombrun, Charles J.
Published 2004
Pearson Education
“
...Companies build reputations in the market place. Some do it
well
, others don't. Even
well
-managed...
”
Call Number:
HD59.2
Read Now
6
Online Marketing
by
Kreutzer, Ralf T.
Published 2022
Springer Fachmedien Wiesbaden
“
... in the context of their education and training (also as a minor subject) as
well
as their professional practice...
”
Read Now
7
Reputation Management Revised Edition : Management Extra
by
Elearn
Published 2009
Taylor & Francis
“
...> brings all the best management thinking together in one package. The books are practical and
well
...
”
Call Number:
HD31
Read Now
8
Marketing Communication Policies
by
Busch, Rainer
,
Seidenspinner, Margarete
,
Unger, Fritz
Published 2007
Springer Berlin Heidelberg
“
... or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as
well
...
”
Read Now
9
World class communication : how great ceos win with the public, shareholders, employees, and the media
by
Scudder, Virgil
Published 2020
Tantor Media
“
... the essentiality and means of communicating
well
to various constituencies and forums, including: shareholders...
”
Call Number:
HD30.3
Read Now
10
Logolounge 7 : 2,000 international identities by leading designers
by
Gardner, Bill
Published 2012
Rockport Publishers
“
... (www.logolounge.com) showcases the work of the world's top designers as
well
as up-and-coming new talent...
”
Call Number:
NC1002.L63
Read Now
11
Positioning : the battle for your mind
by
Ries, Al
,
Trout, Jack
Published 2001
McGraw-Hill
“
... that reflects a company's own strengths and weaknesses as
well
as those of its competitors. Writing...
”
Call Number:
HF5827.2
Read Now
12
Blogging to drive business : create and maintain valuable customer connections
by
Butow, Eric
Published 2010
Que Pub.
“
..., as
well
as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek...
”
Call Number:
HF5415.1265
Read Now
13
The social media MBA guide to ROI : how to measure and improve your return on investment
by
Holloman, Christer
Published 2014
John Wiley and Sons Ltd
“
..., for internal/external social media based activities, as
well
as for new business models (product/services...
”
Call Number:
HM851
Read Now
14
Facebook marketing for dummies
by
Haydon, John
Published 2012
Wiley
“
.... Packed with new and updated content as
well
as real-world case studies that provide you with helpful...
”
Call Number:
HF5415
Read Now
15
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
by
Scott, David Meerman
Published 2011
John Wiley & Sons
“
... and public relations programs
well
in advance and release them on your timetable. It & rsquo;s a real-time...
”
Call Number:
HF5415.1265
Read Now
16
Attracting perfect customers : the power of strategic synchronicity
by
Hall, Stacey
Published 2001
Berrett-Koehler
“
... for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as
well
...
”
Call Number:
HF5415.5
Read Now
17
The truth about search engine advertising
by
Lee, Kevin
Published 2009
FT Press
“
... concepts, strategies, and tactics designed for both the hands-on search marketer as
well
as the supervisor...
”
Call Number:
HF6146.I58
Read Now
18
How to win sales & influence spiders : boosting your business & buzz on the web
by
Seda, Catherine
Published 2007
New Riders
“
... of
well
-known sites. - Avoid making the "Top 10" Internet marketing mistakes as revealed by industry...
”
Call Number:
HF5415.1265
Read Now
19
Blogging to drive business : create and maintain valuable customer connections
by
Butow, Eric
Published 2013
Que
“
..., as
well
as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble...
”
Call Number:
HF5415.1265
Read Now
20
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
“
... practice is explored. It is argued that public relations practitioners are
well
placed to facilitate brands...
”
Call Number:
HF5415.1255
1
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658 - General management
659 - Advertising & public relations
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Language
English
26
Collection
O'Reilly
22
Springer eBooks 2005-
4
Author
Bollwitt, Rebecca
2
Butow, Eric
2
Scott, David Meerman
2
Babka, Stefanie
1
Bates, Suzanne
1
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1
Elearn
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1
Gardner, Bill
1
Hall, Stacey
1
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1
Hellman, Anne
1
Hoika, Jürgen
1
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1
Jordan-Meier, Jane
1
Kerschbaum, Joseph
1
Klubeck, Martin
1
Kreutzer, Ralf T.
1
Krueger, Richard
1
Lee, Kevin
1
Postel, Donna
1
Rees, Sian
1
Riel, C. B. M. van
1
Ries, Al
1
Schneider, Uli
1
Scudder, Ken
1
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1
Seda, Catherine
1
Seidenspinner, Margarete
1
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1
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1
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1
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1
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