Blogging to drive business create and maintain valuable customer connections
"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business blogger...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
Que Pub.
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek"--Page 4 of cover |
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| Physical Description: | xii, 179 pages illustrations |
| ISBN: | 0768694965 6612453362 9780768695014 0768695015 9786612453366 |