Real-time marketing & PR how to instantly engage your market, connect with customers, and create products that grow your business now
Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to m...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2011
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to marketplace irrelevance. & ldquo;Real time & rdquo; means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It & rsquo;s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And i |
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| Physical Description: | xi, 244 pages illustrations |
| ISBN: | 9781118266168 9780470645956 0470930179 9780470930236 9780470930175 1118266145 9781118266144 0470930233 0470930241 0470645954 9780470930243 |