Fame & fortune how successful companies build winning reputations
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Education
2004
|
| Series: | Financial Times Prentice Hall books
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well |
|---|---|
| Physical Description: | xxviii, 273 pages illustrations |
| ISBN: | 9786611084172 1281084174 0131990632 9780131990630 9781281084170 |