Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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1
by Trout, Jack
Published 1996
McGraw-Hill
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2
by Ries, Al, Trout, Jack
Published 2023
McGraw Hill-Ascent Audio
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3
by Ries, Al, Trout, Jack
Published 2001
McGraw Hill-Ascent Audio
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4
by Ries, Al, Trout, Jack
Published 2001
McGraw-Hill
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5
by Ries, Al, Trout, Jack
Published 2000
McGraw-Hill
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6
by Trout, Jack, Rivkin, Steve
Published 2010
McGraw-Hill