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1
by Phillips, Robbin
Published 2010
John Wiley & Sons
Table of Contents: “...BRAINS ON FIRE: Igniting Powerful, Sustainable, Word of Mouth Movements; Contents; Acknowledgments...”
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2
by Pradeep, A. K.
Published 2010
Wiley
Table of Contents: “...Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000...”
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3
by Whitman, Drew Eric
Published 2015
McGraw-Hill Education
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4
by Cleaver, Joanne
Published 2012
McGraw-Hill
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5
Published 2021
Pearson
“...How right-brained marketers can master the numbers...”
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6
by Horvath, Jared Cooney
Published 2022
MIT Sloan Management Review
“...Products and services that claim to provide business insights based on brain research...”
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7
Published 2024
Manning Publications
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8
by Ooi, Christina S. S.
Published 2010
IBM Press
Subjects: “...Brain drain / Asia...”
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9
by Morin, Christophe, Renvoisé, Patrick
Published 2018
John Wiley & Sons, Inc.
Table of Contents: “...Why Is Neuromarketing a Game Changer? -- The Neuroscience of Persuasion -- NeuroMap: A Brain-Based...”
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10
by Baron, Cynthia
Published 2010
New Riders
Table of Contents: “... Hallman / Partnering -- 2: Professions -- Purpose -- Portfolio ingredients -- Your portfolio mix -- Grain...”
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11
by Genco, Stephen J.
Published 2013
John Wiley & Sons Canada Ltd.
Table of Contents: “... on the Brain; Brands Are About Connections; How Brands Impact Our Brains; Why Leading Brands Are So Hard...”
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12
by Martin, Neale
Published 2008
FT Press
“... of a brain surgeon." --George Ford, Marketing Director, Petrafoods " Habit reveals why traditional...”
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13
by Rackham, Neil
Published 2009
HighBridge Audio
“... against the grain of conventional sales training. In the end, the powerful evidence Rackharm presents...”
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14
by Fagan, Patrick
Published 2016
Pearson Education Limited
Table of Contents: “... -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant...”
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15
by Sandor, Richard L.
Published 2012
Wiley
Table of Contents: “...Plywood Futures--Learning How Others Create a Good DerivativeGrain Markets and Mortgages; Mortgage...”
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16
Published 2017
Springer International Publishing
Table of Contents: “... Itemsets in Clickstreams -- Reranking strategies based on fine-grained business user events benchmarked...”
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17
by Sims, Nikki Highmore
Published 2006
Pearson/Prentice Hall Business
Table of Contents: “...Ch. 1. Who, what, why and where -- Ch. 2. Whole-brain learning primer -- Ch. 3. Building a great...”
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18
by Bosworth, Michael T.
Published 2012
McGraw-Hill
Table of Contents: “... Is No Longer the Center of the Universe -- Chapter 3 The Hidden Power of Vulnerability -- Chapter 4 Our Brains...”
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19
by Stanley, Colleen
Published 2013
American Management Association
Table of Contents: “... Prospect's Story? Listen Before You Leap -- Use the "3Ws" Formula -- Make Your Prospect's Brain Hurt -- Get...”
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20
by Donnolo, Mark
Published 2014
AMACOM, American Management Association
Table of Contents: “... for Sales; Building Your Innovative Sale Muscles; APPENDIX: Your Revenue Roadmap: A Powerful Left- Brained...”