Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken
John Wiley & Sons
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organiza |
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| Physical Description: | 223 pages |
| ISBN: | 9780470872260 9780470770535 1282728903 0470872276 9781282728905 0470872268 0470770538 9780470872277 |