The buying brain secrets for selling to the subconscious mind
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2010
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k |
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| Physical Description: | xii, 252 pages illustrations |
| ISBN: | 9780470646786 9781282756038 1282756036 0470646780 9780470646847 0470646845 9781119200079 1119200075 |