Neuromarketing for dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Mississauga, Ont.
John Wiley & Sons Canada Ltd.
2013
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| Series: | For dummies
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp |
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| Physical Description: | 1 online resource |
| ISBN: | 1118518993 9781118518977 9781118519004 9781118518991 1118518977 |