MPG.eBooks - Search Results

1

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2011

Wiley

Table of Contents: “...: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing...”

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2

Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2012

Wiley

Table of Contents: “..., Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago...”

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3

Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a...

by Orozco, David
Published 2016

Massachusetts Institute of Technology

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4

Why some platforms are better than others : although successful digital platforms can deliver remarkable value to users and riches to entrepreneurs and investors, in some sectors i...

by Knee, Jonathan A.
Published 2017

MIT Sloan Management Review

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5

The myth of the mainstream

by Collins, Marcus
Published 2023

MIT Sloan Management Review

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6

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

by Lewnes, Ann, Keller, Kevin Lane
Published 2019

MIT Sloan Management Review

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7

Can friction improve your customers' experiences?

by Bertini, Marco, Aparicio, Diego, Aydinli, Aylin
Published 2023

MIT Sloan Management Review

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8

How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage

by Ross, Jan-Michael, Fisch, Jan Hendrik
Published 2018

MIT Sloan Management Review

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9

Smart product breakthroughs depend on customer control

by Zimmermann, Jenny, Görgen, Jonas, Bellis, Emanuel de, Hofstetter, Reto
Published 2023

MIT Sloan Management Review

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10

New threats to the subscription model

by Koenigsberg, Oded
Published 2023

MIT Sloan Management Review

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11

When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are o...

by Cervellon, Marie-Cécile, Lirio, Pamela
Published 2017

MIT Sloan Management Review

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12

The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand severa...

by Horvath, Jared Cooney
Published 2022

MIT Sloan Management Review

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13

How blockchain will change organizations

by Tapscott, Don
Published 2016

MIT Sloan Management Review

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14

Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge

by Pedersen, Carsten, Ritter, Thomas
Published 2024

MIT Sloan Management Review

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15

How smart products create connected customers : the data streams generated by customers using smart, connected products can lead to new products and services

by Subramaniam, Mohan
Published 2022

MIT Sloan Management Review

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16

Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment

by Knowles, Jonathan, Ettenson, Richard, Lynch, Patrick, Dollens, Joseph
Published 2020

MIT Sloan Management Review

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17

Design your marketing organization to fit your company's growth stage : an early-stage company requires a different organizational structure than a mature one : marketing leaders m...

by Whitler, Kimberly A., Metrick, Jonathan
Published 2023

MIT Sloan Management Review

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18

Why text-to-image AI requires a new branding mindset

by Gvirtz, Andrés, Acar, Oguz A.
Published 2023

MIT Sloan Management Review

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19

Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales

by Handfield, Robert B., Nair, Anand, Choi, Thomas Y.
Published 2023

MIT Sloan Management Review

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20

Pair people and AI for better product demand forecasting : a new framework helps leaders orchestrate human and AI agents to accurately forecast product demand

by Nair, Devadrita, Saenz, Maria Jesus
Published 2024

MIT Sloan Management Review

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