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New threats to the subscription model

Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability...

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Bibliographic Details
Main Author: Koenigsberg, Oded
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Edition:[First edition]
Subjects:
Direct Marketing / Fast
Direct Selling / Http://id.loc.gov/authorities/subjects/sh85038258
Electronic Commerce / Fast
Direct Marketing / Http://id.loc.gov/authorities/subjects/sh85038256
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Marketing Direct
Commerce électronique
Vente Directe
Direct Selling / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability to fulfill their service commitments to customers — and retain them — over the long term
Item Description:"Reprint 64311."
Physical Description:6 pages

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