Smart product breakthroughs depend on customer control
Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they’ve relinquished some control to a machine is inhibiting the products’ broader adop...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
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| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they’ve relinquished some control to a machine is inhibiting the products’ broader adoption and customer satisfaction. Based on their research, the authors recommend ways that smart-product companies can increase consumers’ sense of control and autonomy when using smart technology |
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| Item Description: | "Reprint 64332." |
| Physical Description: | 6 pages |