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Growth opportunities for brands during the COVID-19 crisis small and midtier brands have unique opportunities to provide value in the new consumer environment

Bibliographic Details
Main Authors: Knowles, Jonathan, Ettenson, Richard (Author), Lynch, Patrick (Author), Dollens, Joseph (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2020
Subjects:
Small Business Marketing / Http://id.loc.gov/authorities/subjects/sh2008004317
Consommateurs / Comportement
Small Business Marketing / Fast
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Stratégie De Marque
Branding / Aat
Covid-19 / Aspect économique
Branding (marketing) / Fast
Consumer Behavior / Fast
Covid-19 (disease) / Economic Aspects
Covid-19 (disease) / Economic Aspects / Fast
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Item Description:"Reprint #61423."
Physical Description:1 volume

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