Content rules how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show h...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2012
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| Edition: | Rev. and updated |
| Series: | The New rules social media series
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 1118283031 1118284054 1118232607 1118287002 9781118287002 9781118284056 9781118283035 |