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Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base

Bibliographic Details
Main Author: Handley, Ann
Other Authors: Chapman, C. C.
Format: eBook
Language:English
Published: Hoboken, N.J. Wiley 2011
Series:New rules of social media series
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Social Media / Http://id.loc.gov/authorities/subjects/sh2006007023
Social Media / Aat
Médias Sociaux
Business & Economics / E-commerce / Internet Marketing / Bisacsh
Social Media / Fast
Business & Economics / Marketing / Multilevel / Bisacsh
Social Networking / Sears
Internet Marketing / Fast
Business & Economics / Marketing / Telemarketing / Bisacsh
Internet Marketing / Sears
Business & Economics / Mail Order / Bisacsh
Marketing Sur Internet
Social Media
Business & Economics / Marketing / Direct / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Physical Description:xxii, 282 pages
ISBN:9780470948712
9780470948699
9780470948729
047094871X
1282904957
0470948698
0470948728

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