Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Main Author: | |
---|---|
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Hoboken, N.J.
Wiley
2011
|
Series: | New rules of social media series
|
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base |
---|---|
Physical Description: | xxii, 282 pages |
ISBN: | 9780470948712 9780470948699 9780470948729 047094871X 1282904957 0470948698 0470948728 |