World class communication : how great ceos win with the public, shareholders, employees, and the media

by Scudder, Virgil
Published 2020

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2010

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2013

Principles of strategic communication

by Holtzhausen, Derina Rhoda, Fullerton, Jami A., Lewis, Bobbi Kay, Shipka, Danny
Published 2021

78 important questions every leader should ask and answer

by Clarke-Epstein, Chris
Published 2002

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

by Proulx, Mike
Published 2012

Visual storytelling : Visuelles Erzählen in PR und Marketing

by Sammer, Petra, Heppel, Ulrike
Published 2015

Advertising management in a digital environment : text and cases

by Kelley, Larry D., Bartel Sheehan, Kim
Published 2022

Ignition : superior communication strategies for creating stronger connections

by Moseley, Matthew L.
Published 2021

Effective apology : mending fences, building bridges, and restoring trust

by Kador, John
Published 2009

Fame & fortune : how successful companies build winning reputations

by Fombrun, Charles J.
Published 2004

Reputation strategy and analytics in a hyper-connected world

by Foster, Chris
Published 2016

Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements

by Phillips, Robbin
Published 2010

Beyond advertising : creating value through all customer touchpoints

by Wind, Yoram, Hays, Catharine
Published 2016

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

by Bates, Suzanne
Published 2012

Say it with charts : the executive's guide to visual communication

by Zelazny, Gene
Published 2001

Communicating in extreme crises : lessons from the edge

by Tachkova, Elina, Coombs, W. Timothy
Published 2022

Strategic communication : campaign planning

by Mahoney, James Scott
Published 2023