Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig |
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| Item Description: | Includes index |
| Physical Description: | xvi, 272 pages illustrations |
| ISBN: | 9781118239650 111822633X 9781118226339 9781118264232 1118239652 |