Socialnomics how social media transforms the way we live and do business
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2011
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| Edition: | Rev. and updated |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it |
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| Physical Description: | xxiii, 296 pages |
| ISBN: | 9780470901205 9780470901229 0470901209 9780470901212 0470901217 0470901225 |