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|a 9780470901205
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|a Qualman, Erik
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|a Socialnomics
|b how social media transforms the way we live and do business
|c Erik Qualman
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| 250 |
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|a Rev. and updated
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| 260 |
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|a Hoboken, N.J.
|b Wiley
|c 2011
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| 300 |
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|a xxiii, 296 pages
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|a Includes bibliographical references and index
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|a Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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|a social media / aat
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| 653 |
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|a Médias sociaux
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|a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh
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| 653 |
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|a Social media / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh
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| 653 |
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|a Commerce électronique
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| 653 |
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|a Social networks / fast
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Social networks / http://id.loc.gov/authorities/subjects/sh87002172
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| 653 |
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|a Electronic commerce / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Mail Order / bisacsh
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Electronic commerce / http://id.loc.gov/authorities/subjects/sh96008434
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| 653 |
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|a Réseaux sociaux
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| 653 |
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|a BUSINESS & ECONOMICS / Marketing / Direct / bisacsh
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|z 9780470901229
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|u https://learning.oreilly.com/library/view/~/9780470638842/?ar
|x Verlag
|3 Volltext
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|a 331
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|a Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it
|