Social media commerce for dummies

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online

Bibliographic Details
Main Author: Collier, Marsha
Format: eBook
Language:English
Published: Hoboken, NJ Wiley 2013
Series:--For dummies
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online
Physical Description:xviii, 309 pages
ISBN:1118531957
9781118531952
9781118461501