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210123 ||| eng |
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|a 9781283397704
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|a 9781118089316
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|a 9781118089323
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|a 1118089324
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|a 1118089316
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|a 1283397706
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|a 9781118089309
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|a 1118089308
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4 |
|a HF5415.1265
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1 |
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|a Radoff, Jon
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| 245 |
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|a Game on
|b energize your business with social media games
|c Jon Radoff ; technical editor, Ethan Kidhardt
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| 260 |
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|a Indianapolis, Ind.
|b Wiley Pub.
|c 2011
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| 300 |
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|a xxxix, 390 pages
|b illustrations
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|a How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda
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|a Includes bibliographical references
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| 653 |
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|a Social networking / Economic aspects / sears
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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|a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh
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|a Marketing / Management / http://id.loc.gov/authorities/subjects/sh85081339
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| 653 |
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|a BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh
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|a Internet games / sears
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|a Jeux sur Internet / Aspect économique
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|a Video games / Economic aspects
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| 653 |
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|a Social media / Economic aspects / fast
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|a Marketing / Management / fast
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|a Internet marketing / fast
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|a Sociala medier / ekonomiska aspekter / sao
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|a BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh
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|a Internet marketing / sears
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|a BUSINESS & ECONOMICS / Mail Order / bisacsh
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| 653 |
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|a Marketing sur Internet
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|a Onlinespel / sao
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|a Marketing / Gestion
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|a Médias sociaux / Aspect économique
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|a Social media / Economic aspects
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|a BUSINESS & ECONOMICS / Marketing / Direct / bisacsh
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| 653 |
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|a Marknadsföring via Internet / sao
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| 700 |
1 |
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|a Kidhardt, Ethan
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9780470936269
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| 776 |
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|z 1118089308
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| 776 |
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|z 1118089324
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|z 1118089316
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|z 9781118089316
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| 776 |
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|z 0470936266
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| 776 |
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|z 9781118089309
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|z 9781118089323
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781118089309/?ar
|x Verlag
|3 Volltext
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|a 658.8/72
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|a 302.231
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|a 330
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|a A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design
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