Trust Agents Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition. Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agent...
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| Format: | eBook |
| Language: | English |
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Hoboken
John Wiley & Sons
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition. Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use tho |
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| Physical Description: | 321 pages |
| ISBN: | 9780470745090 0470745096 9780470909577 0470909579 9780470552735 0470909595 9780470909591 |