Game on energize your business with social media games
A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitab...
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| Format: | eBook |
| Language: | English |
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Indianapolis, Ind.
Wiley Pub.
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design |
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| Physical Description: | xxxix, 390 pages illustrations |
| ISBN: | 9781283397704 9781118089316 9781118089323 1118089324 1118089316 1283397706 9781118089309 1118089308 |