The truth about creating brands people love
The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics
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| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
FT Press
2009
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| Series: | Truth about
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics |
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| Physical Description: | x, 211 pages |
| ISBN: | 9780136064336 |