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210123 ||| eng |
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|a 9780132143233
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| 050 |
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4 |
|a HF5415.1255
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| 100 |
1 |
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|a Till, Brian
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| 245 |
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|a Effective branding begins with a name ... and other keys to creating brands people love
|c Brian D. Till and Donna Heckler
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| 260 |
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|a Upper Saddle River, N.J.
|b Pearson Education Pub. as FTPress Delivers
|c 2010
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| 300 |
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|a [9] pages
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Branding (Marketing) / fast
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| 700 |
1 |
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|a Heckler, Donna
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| 700 |
1 |
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|a Till, Brian
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| 700 |
1 |
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|a Heckler, Donna
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 0137061242
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| 776 |
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|z 9780137061242
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9780132143233/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 658
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|a 658.827
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|a 381
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|a 658.8
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| 520 |
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|a "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page
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