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1
The essential brand book : over 100 techniques to increase brand value
by
Ellwood, Iain
Kogan Page
Call Number:
HD69.B7
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2
The philosophy of branding : great philosophers think brands
by
Braun, Thom
Sterling, VA Kogan Page
Call Number:
HD69.B7
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3
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by
Lindström, Martin
Kogan Page
Call Number:
HD69.B7
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4
Brand royalty : how the world's top 100 brands thrive & survive
by
Haig, Matt
Kogan Page
Call Number:
HD69.B7
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5
The brand marketing book : creating, managing, and extending the value of your brand
by
Marconi, Joe
Published 2000
NTC Business Books
Call Number:
HD69.B7
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6
Creating powerful brands in consumer, service and industrial markets
by
De Chernatony, Leslie
Elsevier/Butterworth-Heinemann
Call Number:
HD69.B7
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7
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by
Ind, Nicholas
Kogan Page
Call Number:
HD69.B7
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