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dewey-ones:"659 - Advertising & public relations"
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1
Web marketing that
works
: confessions from the marketing trenches
by
Franklin, Adam
,
Jenkins, Toby
Published 2014
John Wiley & Sons
Table of Contents:
“
...""; ""Everyone uses email""; ""Why email over
social
media?""...
”
Call Number:
HF5415.1265
Read Now
2
Social
Media for Leaders : Your team can steer the boat but you need chart the course
by
Babka, Stefanie
Published 2023
Springer Fachmedien Wiesbaden
Table of Contents:
“
... and Development -- Production -- Customer Service/Service --
Works
Council -- Quality Assurance -- IT -- Investor...
”
Read Now
3
Handbook of
Social
Media Management : Value Chain and Business Models in Changing Media Markets
Published 2013
Springer Berlin Heidelberg
Table of Contents:
“
...Preface -- Part I: Introduction -- Part II: Management with
Social
Media -- Part III: New Value...
”
Read Now
4
Social
change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community
by
Kapin, Allyson
Published 2013
Jossey-Bass
Subjects:
“
...
Social
change / http://id.loc.gov/authorities/subjects/sh85123918...
”
Call Number:
HD62.6
Read Now
5
Social
media crisis communications : preparing for, preventing, and surviving a public relations #fail
by
Hurk, Ann Marie Van den
Published 2013
Que
Subjects:
“
...
Social
media / http://id.loc.gov/authorities/subjects/sh2006007023...
”
Call Number:
HD59
Read Now
6
Social
media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2015
John Wiley & Sons
Table of Contents:
“
...; Identifying influencers; Understanding why people use
social
media services; Setting Up Your
Social
Media...
”
Call Number:
HF5414
Read Now
7
Facebook marketing : leverage social media to grow your business
by
Holzner, Steven
Published 2009
Que
Subjects:
“
...
Social
networks / Computer network resources...
”
Call Number:
HF5415.1265
Read Now
8
PR 2.0 is here : combine traditional PR with social media for heightened results
by
Breakenridge, Deirdre
Published 2010
Pearson Education Pub. as FTPress Delivers
Table of Contents:
“
...Cover -- Early Internet Communications Strategies That Still
Work
-- Moving Forward into PR 2.0...
”
Call Number:
HD59
Read Now
9
Share this too : more social media solutions for PR professionals
by
Brown, Rob
Published 2013
Wiley
Table of Contents:
“
... Bruce -- Building a personal brand online / Richard Bailey -- The
social
CEO / Jane Wilson --
Working
...
”
Call Number:
HD59
Read Now
10
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2010
John Wiley & Sons
Table of Contents:
“
...The New Rules of Marketing and PR: How to Use
Social
Media, Blogs, News Releases, Online Video...
”
Call Number:
HF5415.1265
Read Now
11
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
...The New Rules of Marketing & PR: How to Use
Social
Media, Online Video, Mobile Applications, Blogs...
”
Call Number:
HF5415.1265
Read Now
12
Maximizing performance
by
Seymour, John
Published 2001
Dorling Kindersley Pub.
Table of Contents:
“
... an Internet Site; Handling Crises; Chapter 3
Working
with the Media; Making Friends with the Media; Attracting...
”
Call Number:
HM263
Read Now
13
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
Table of Contents:
“
...Old Rules vs. New Rules of Business -- Why Nothing Changes : Status Quo at
Work
-- Disruption...
”
Call Number:
HD2741
Read Now
14
The like economy : how businesses are making money with Facebook
by
Carter, Brian
Published 2012
Que
Subjects:
“
...Online
social
networks / fast...
”
Call Number:
HF5415.1265
Read Now
15
Online communities handbook : building your business and brand on the Web
by
Buss, Anna
Published 2009
New Riders
Table of Contents:
“
... community -- 9.
Social
networks as a platform for your brand -- Pt. 2. Real world lessons -- 10. Ciao.com...
”
Call Number:
HF5415.1265
Read Now
16
Know your fans : using word-of-mouth marketing to sell your products
by
Libert, Barry
Published 2010
Pearson Education Pub. as FTPress Delivers
Subjects:
“
...
Social
participation / Economic aspects...
”
Call Number:
HF5827.95
Read Now
17
The like economy : how businesses are making money with Facebook
by
Carter, Brian
Published 2013
Que
Subjects:
“
...Online
social
networks / Economic aspects...
”
Call Number:
HM743.F33
Read Now
18
Squarespace 6 for dummies
by
Black, Kris
Published 2013
Wiley
Table of Contents:
“
... How Pages, Items, and Blocks
Work
Together;
Working
with Page Items; Running Through the Edit Settings...
”
Call Number:
HF5415.1265
Read Now
19
The business of influence : reframing marketing and PR for the digital age
by
Sheldrake, Philip
Published 2011
Wiley
Subjects:
“
...
Sociale
media / gtt...
”
Call Number:
HF5415.1265
Read Now
20
Decoding Digital Consumer Behavior : Bridging Theory and Practice
by
Pellegrino, Alfonso
Published 2024
Springer Nature Singapore
Table of Contents:
“
... Expectations in the Digital Environment -- Memory: How it
Works
and How to Become "Unforgettable" in a Digital...
”
1
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
658 - General management
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35
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O'Reilly
30
Springer eBooks 2005-
4
Emerald Business, Management and Economics eBook Collection Archive
2
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Scott, David Meerman
3
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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