Maximizing performance
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting informatio...
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| Format: | eBook |
| Language: | English |
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New York
Dorling Kindersley Pub.
2001
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| Series: | Essential managers
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can |
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| Item Description: | Includes index |
| Physical Description: | 120 pages illustrations |
| ISBN: | 9780756662639 0756662621 9780756662622 |