The business of influence reframing marketing and PR for the digital age
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex
Wiley
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy."Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the day |
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| Physical Description: | xxi, 210 pages illustrations |
| ISBN: | 1119973376 9781119978305 1119978300 9781119973379 9781119978312 |