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Know your fans using word-of-mouth marketing to sell your products

"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real custome...

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Bibliographic Details
Main Author: Libert, Barry
Other Authors: Spector, Jon
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Viral Marketing / Http://id.loc.gov/authorities/subjects/sh2003011474
Service à La Clientèle
Customer Services / Http://id.loc.gov/authorities/subjects/sh85034965
Word-of-mouth Advertising / Fast
Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963
Marketing Viral
Social Participation / Economic Aspects
Strategic Alliances (business) / Fast
Viral Marketing / Fast
Customer Relations / Fast
Strategic Alliances (business) / Http://id.loc.gov/authorities/subjects/sh91003037
Participation Sociale / Aspect économique
Bouche-à-oreille (publicité)
Alliances Stratégiques (affaires)
Word-of-mouth Advertising / Http://id.loc.gov/authorities/subjects/sh94006574
Customer Services / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page
Physical Description:[9] pages
ISBN:9780131375321

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