1 “...How to craft the most interesting and effective copy imaginable...”

2 “... of Whipple are still relevant. Creativity is still king. But students of the craft now need additional...”

3 Table of Contents: “... 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS...”

4 Table of Contents: “...PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news...”

5 Table of Contents: “... of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail...”

6 Table of Contents: “... -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans...”

7 “... measurements; craft search terms and copy that attracts your best prospects and customers; optimize content...”

8 “..., and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more...”

9 Table of Contents: “... Audiences and Crafting Compelling Messages -- Manufacturing a SPIKE -- When Is Your Brand Truly Relevant...”

10 “... can reach the customer-base that's been searching for you. Learn to craft quality, authentic content...”

11 “... For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative...”

12 “... emerging social media--to craft and maintain a positive public image. Expert practitioners with extensive...”

13 Table of Contents: “... Audience -- Chapter 6: Knowing Your Niche -- and Your Competitors -- Chapter 7: Crafting Your Personal...”

14 “..., and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more...”

15 “..., fast! • Compare Facebook's five routes to profit, and choose your best strategies • Craft a Facebook...”

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17 “..."A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest...”

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