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dewey-ones:"659 - Advertising & public relations"
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"craft" »
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1
Brilliant copywriting : how to craft the most interesting and effective copy imaginable
by
Horberry, Roger
Published 2009
Pearson/Prentice Hall
“
...How to
craft
the most interesting and effective copy imaginable...
”
Call Number:
HF5825
Read Now
2
Hey whipple, squeeze this : the classic guide to creating great advertising
by
Sullivan, Luke
Published 2022
John Wiley & Sons, Inc.
“
... of Whipple are still relevant. Creativity is still king. But students of the
craft
now need additional...
”
Call Number:
HF5825
Read Now
3
When the headline is you : an insider's guide to handling the media
by
Ansell, Jeff
Published 2010
Jossey-Bass
Table of Contents:
“
... 4:
CRAFTING
COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS...
”
Call Number:
HM1221
Read Now
4
Agile PR : expert messaging in a hyper-connected, always-on world
by
Salzman, Marian
Published 2017
AMACOM Books
Table of Contents:
“
...PR2020: a media toolkit -- Tell me a story: the importance of engagement --
Crafting
the news...
”
Call Number:
HD59
Read Now
5
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
by
Veloso, Maria
Published 2013
American Management Association
Table of Contents:
“
... of web selling -- A simple blueprint for writing killer web copy --
Crafting
your copy -- E-mail...
”
Call Number:
HF5548.32
Read Now
6
Digital marketing for dummies
by
Deiss, Ryan
,
Henneberry, Russ
Published 2017
John Wiley & Sons
Table of Contents:
“
... -- Choosing the right marketing campaign --
Crafting
winning offers -- Using content to generate fans...
”
Call Number:
HF5415.1265
Read Now
7
Search engine marketing, Inc. : driving search traffic to your company's website
by
Moran, Mike
,
Hunt, Bill
Published 2015
IBM Press
“
... measurements;
craft
search terms and copy that attracts your best prospects and customers; optimize content...
”
Call Number:
HF5415.1265
Read Now
8
Blogging to drive business : create and maintain valuable customer connections
by
Butow, Eric
Published 2010
Que Pub.
“
..., and drive more sales. This no-nonsense guide shows how to
craft
a business blog that does all that, and more...
”
Call Number:
HF5415.1265
Read Now
9
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Table of Contents:
“
... Audiences and
Crafting
Compelling Messages -- Manufacturing a SPIKE -- When Is Your Brand Truly Relevant...
”
Call Number:
HF5415.1255
Read Now
10
Content is king : the complete guide to writing website content that sells
by
Briggs, Laura
Published 2024
Ascent Audio
“
... can reach the customer-base that's been searching for you. Learn to
craft
quality, authentic content...
”
Call Number:
HF5415.1265
Read Now
11
Instagram for business for dummies
by
Herman, Jenn
,
Butow, Eric
,
Walker, Corey
Published 2021
Tantor Media, Inc.
“
... For Business For Dummies puts you in the picture on how to showcase your product,
craft
your narrative...
”
Call Number:
HF5415.1265
Read Now
12
The Practice of Government Public Relations
by
Lee, Mordecai
Published 2011
CRC Press
“
... emerging social media--to
craft
and maintain a positive public image. Expert practitioners with extensive...
”
Call Number:
JK849 .P73 2011
Read Now
13
Personal branding for dummies
by
Chritton, Susan
Published 2014
John Wiley & Sons
Table of Contents:
“
... Audience -- Chapter 6: Knowing Your Niche -- and Your Competitors -- Chapter 7:
Crafting
Your Personal...
”
Call Number:
HF5415.1255
Read Now
14
Blogging to drive business : create and maintain valuable customer connections
by
Butow, Eric
Published 2013
Que
“
..., and drive more sales. This no-nonsense guide shows how to
craft
a business blog that does all that, and more...
”
Call Number:
HF5415.1265
Read Now
15
The like economy : how businesses are making money with Facebook
by
Carter, Brian
Published 2013
Que
“
..., fast! • Compare Facebook's five routes to profit, and choose your best strategies •
Craft
a Facebook...
”
Call Number:
HM743.F33
Read Now
16
Don't Just Relate-Advocate! : A Blueprint for Profit in the Era of Customer Power
by
Urban, Glen
Published 2005
Pearson
Call Number:
HF5415.5
Read Now
17
Reputation capital : how to navigate crises and protect your greatest asset
by
Winick, T. J.
Published 2022
Berrett-Koehler Publishers
“
..."A longtime ABC news reporter shows how, rather than try to deny, you can
craft
an honest...
”
Call Number:
HD59.2
Read Now
18
The like economy : how businesses are making money with Facebook
by
Carter, Brian
Published 2012
Que
Call Number:
HF5415.1265
Read Now
19
Do it wrong quickly : how the web changes the old marketing rules
by
Moran, Mike
Published 2007
IBM Press
Call Number:
HF5415.1265
Read Now
20
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2011
McGraw Hill-Ascent Audio
Call Number:
HD38.2
1
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Classification: 659 - Advertising & public relations
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Classification
659 - Advertising & public relations
658 - General management
16
381 - Commerce
13
330 - Economics
11
338 - Production
6
302 - Social interaction
4
more ...
384 - Communications; telecommunication
4
745 - Decorative arts
3
006 - Special computer methods
2
331 - Labor economics
2
380 - Commerce, communications & transportation
2
500 - Natural sciences & mathematics
2
300 - Social sciences
1
332 - Financial economics
1
352 - General considerations of public administration
1
670 - Manufacturing
1
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Language
English
23
Collection
O'Reilly
23
Author
Butow, Eric
3
Bollwitt, Rebecca
2
Carter, Brian
2
Moran, Mike
2
Aitchison, Jim
1
Ansell, Jeff
1
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Bates, Suzanne
1
Briggs, Laura
1
Cehrs, Adele
1
Chritton, Susan
1
Deiss, Ryan
1
Geddes, Brad
1
Henneberry, Russ
1
Herman, Jenn
1
Horberry, Roger
1
Hunt, Bill
1
Kamps, Haje Jan
1
Larsen, Lisa
1
Lee, Mordecai
1
Leeson, Jeffrey
1
Postel, Donna
1
Salzman, Marian
1
Stephens, Chelsea
1
Sullivan, Luke
1
Urban, Glen
1
Veloso, Maria
1
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1
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1
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