The Practice of Government Public Relations
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...
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| Format: | eBook |
| Language: | English |
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Hoboken
CRC Press
2011
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| Series: | ASPA Series in Public Administration and Public Policy
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies--including Web 2.0 and rapidly emerging social media--to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up- |
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| Physical Description: | 254 pages |
| ISBN: | 9781439834664 1283274493 1439834660 |