When the headline is you an insider's guide to handling the media
A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
2010
|
| Series: | J-B international association of business communicators
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world |
|---|---|
| Physical Description: | xiv, 229 pages illustrations |
| ISBN: | 0470875593 0470875577 9780470875599 9780470875575 |